When you start hearing those jingle bells and get a glimpse of your first snowflake, that can only mean one thing: the holidays are just around the corner. On top of ticking wishlists and doing some personal shopping, this is also the time when travelers start thinking of the places they want to visit and the winter tours they’ve been saving up all year for.
That’s where you come in. This fun and festive season is also the perfect time to entice travelers and show off your exciting winter tour packages. In this handy guide, we’ll cover 7 proven strategies to help your travel agency enhance your marketing campaign and increase your holiday bookings.
What Are Some Effective Marketing Strategies for Promoting Winter Tours Online?
Promoting your winter tours is all about capturing the experience through creative and festive storytelling. Here are some user-friendly tips and tricks to help you market your winter tour packages online:
Use Instagram highlights
If your travel agency isn’t already active on Instagram, take this as your sign to start. While it may be less popular than platforms like Facebook and TikTok, Instagram is a great avenue for posting high-quality pictures and graphics of your winter tour packages to showcase them to customers.
In particular, leveraging the Instagram Highlights feature can help you collate all your winter tour packages for more accessibility to potential and existing customers.
Create short-form videos
Short-form videos are slowly becoming a popular marketing channel for various industries. Aside from being easy to produce, short-form videos are also highly popular on the top social media platforms, including Facebook, Instagram, and TikTok.
By leveraging this marketing strategy, you can showcase mini vlog-style content that highlights the different inclusions of your winter tour packages.
Design holiday-themed graphics
Getting into the holiday spirit isn’t just about using your old templates to market your winter tour packages. If you really want to make your content more festive while still being on-brand, browsing through some travel poster templates can be a good idea.
Simply look through the different options, choose a template to your liking, and customize according to your creative vision!
Collab with influencers
The great thing about social media marketing is that it’s now much easier to collaborate and partner with different influencers who can help boost your content. While there’s no specific set of influencers or required follower count that you should follow, a good tip to keep in mind is to select influencers whose target audience also aligns with your own.
Optimize your website for SEO
If your travel company’s website still looks like it’s straight up from the early 2000s, now is a great time to start giving it a refresher to generate more engagement.
While you can definitely revamp the whole site, even applying simple actions such as posting high-quality visuals and relevant blog articles can help more customers find and engage with your winter tour packages.
Share customer testimonials
While you might already have a steady stream of loyal customers under your belt, it still helps to market your winter tour packages to a new set of potential customers. One way to achieve that is by sharing some positive customer feedback on your website and/or social media pages.
If you don’t already have one, signing up your travel agency for a Google Business Profile is another great way to boost your SEO and attract more clients.
Frequently Asked Questions (FAQs)
Is it better to invest in social media ads or physical flyers to promote winter tours?
While posting or handing out physical flyers to promote your winter tour packages is a tried and tested way to market your travel agency, social media platforms are slowly becoming a convenient and cost-efficient means to call attention to your winter tour packages. Depending on your needs, investing in both can result in a powerful marketing campaign!
Which social media platform is best for promoting winter tours?
There is no specific social media platform that’s inherently best for promoting winter tours, but a good rule of thumb to consider is marketing on the most popular sites like Facebook, Instagram, and TikTok. In case that sounds like a handful, finding a handy social media management tool can be a big help!
What is a quick and easy way to promote winter tours for small businesses?
Whether you need a tool for managing your different social media channels or need help with creating your holiday-themed graphic designs, PosterMyWall is a handy all-in-one platform that can help you highlight your winter tours and manage your social media pages more effectively and with ease.
‘Tis the Season for Promotion
With people getting ready for their well-deserved breaks and gearing up for the cold weather, it’s the perfect time to take advantage of some winter-themed marketing strategies. Whether you’re goal is to increase your social media engagement or turn online clicks into actual bookings, don’t wait till the start of the season to start highlighting your winter tours.
By leveraging these different strategies and shining a spotlight on your unique winter packages, you can turn the upcoming season into your most profitable one yet.
